{"id":2343,"date":"2022-02-06T15:35:33","date_gmt":"2022-02-06T14:35:33","guid":{"rendered":"https:\/\/solagna-avocat.com\/?p=2343"},"modified":"2022-02-10T13:00:49","modified_gmt":"2022-02-10T12:00:49","slug":"achat-davis-clients-bonnes-pratiques","status":"publish","type":"post","link":"https:\/\/solagna-avocat.com\/index.php\/2022\/02\/06\/achat-davis-clients-bonnes-pratiques\/","title":{"rendered":"Achat d’avis clients : fausse bonne id\u00e9e"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n



Vous avez une entreprise qui existe (aussi) sur la plan\u00e8te digitale via un site web marchand et des r\u00e9seaux sociaux, \ud835\udc84’\ud835\udc86\ud835\udc94\ud835\udc95 \ud835\udc83\ud835\udc8a\ud835\udc86\ud835\udc8f !

Vous avez mis en oeuvre des outils de g\u00e9n\u00e9ration d’avis clients, \ud835\udc84’\ud835\udc86\ud835\udc94\ud835\udc95 \ud835\udc8e\ud835\udc8a\ud835\udc86\ud835\udc96\ud835\udc99 ! Surtout si votre segment de client\u00e8le est \u00ab\u00a0digital native\u00a0\u00bb ! 

On constate en effet un accroissement des consultations d’avis avant achat mais surtout de la confiance accord\u00e9e par les consommateurs \u00e0 ces avis (une \u00e9tude 2020 GROUPE IFOP<\/a> pour OPINION SYSTEM<\/a> estime que 87% des consommateurs fran\u00e7ais ont consult\u00e9 au moins un avis client avant un achat (dont 93% pour les 25-34 ans). 
A l’inverse, l’absence d’avis clients sur vos produits ou services peut susciter l’inqui\u00e9tude et\/ou un a priori n\u00e9gatif. 

Face \u00e0 cette r\u00e9alit\u00e9, vous pourriez vous laisser s\u00e9duire par une pratique d\u00e9sormais r\u00e9pandue qui consiste \u00e0 acheter de faux avis positifs et\/ou des abonn\u00e9s\/followers. \ud835\udc6a’\ud835\udc86\ud835\udc94\ud835\udc95 \ud835\udc8e\ud835\udc82\ud835\udc8d !

C’est en tout cas l’avis de la DGCCRF – Minist\u00e8re de l’\u00c9conomie<\/a> qui vient de sanctionner pour pratique commerciale trompeuse, la publication de faux avis positifs, la manipulation d’avis, l’achat de faux \u00ab\u00a0likes\u00a0\u00bb\/\u00a0\u00bbfollowers\u00a0\u00bb\/\u00a0\u00bbfans\u00a0\u00bb sur les r\u00e9seaux sociaux, au visa des dispositions de l’article L111-7-2 du Code de la consommation encadrant la collecte, la mod\u00e9ration et la diffusion des avis en ligne provenant de consommateurs.

Cette premi\u00e8re sanction s’inscrit dans une tendance qui devrait se poursuivre avec l’entr\u00e9e en vigueur attendue au printemps prochain de la transposition de la directive europ\u00e9enne dite \u00ab\u00a0Omnibus\u00a0\u00bb. 

N’oubliez pas \u00e9galement que vos clients ont du talent, ils apprennent \u00e0 s’\u00e9duquer et appr\u00e9hender la fiabilit\u00e9 des avis. Les tromper pourrait donc bien nuire plus \u00e0 votre e-r\u00e9putation qu’un nombre d’avis limit\u00e9.

Quelques pistes donc pour renforcer l’engagement sur vos produits\/services en toute s\u00e9curit\u00e9 : 

\u2705R\u00e9fl\u00e9chissez \u00e0 la mise en oeuvre de process’ qui vous permettront d’objectiver et syst\u00e9matiser la publication d’avis qualifi\u00e9s ;  
\u2705Osez inviter activement vos clients \u00e0 d\u00e9poser des (vrais) avis, misez sur leur attachement \u00e0 votre marque et \u00e0 l’appartenance \u00e0 votre communaut\u00e9 ; 
\u2705Privil\u00e9giez la publication d’une r\u00e9ponse \u00e0 un avis n\u00e9gatif plut\u00f4t que sa suppression ; 
\u2705R\u00e9fl\u00e9chissez \u00e0 la pertinence d’un recours \u00e0 un organisme de certification tiers ;
\u2705Id\u00e9alement, mettez d\u00e8s maintenant en place une proc\u00e9dure de contr\u00f4le des avis publi\u00e9s ; 
\u2705Mettez vos Conditions g\u00e9n\u00e9rales de vente<\/a> #CGV<\/a> en conformit\u00e9 avec les exigences du L\u00e9gislateur sur la collecte, le traitement, la diffusion, l’exploitation, le contr\u00f4le d’avis !

Si vous \u00eates une agence de webmarketing et d’e-reputation sachez que votre responsabilit\u00e9 pourrait \u00e9galement \u00eatre engag\u00e9e avec celle de vos clients. <\/p>\n\n\n\n

Le Cabinet Solagna, est l\u00e0 pour vous guider dans l’adoption des bonnes pratiques en mati\u00e8re de e-commerce et de vente en ligne en vous proposant une solution sur-mesure et efficace.<\/a><\/p>\n\n\n\n

Pour suivre toute notre actualit\u00e9 en temps r\u00e9el, retrouvez nous sur notre page Linkedin<\/a><\/p>\n\n\n\n


#digital<\/a> #entreprise<\/a> #\u00e9conomie<\/a> #r\u00e9seauxsociaux<\/a> #ereputation<\/a>#engagement<\/a> #compliance<\/a> #avisclients<\/a> #siteinternet<\/a> #sitewe<\/a>b #marketingdigital<\/a> #customerreview<\/a> #conditionsg\u00e9n\u00e9ralesdeventes #customerreview<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez une entreprise qui existe (aussi) sur la plan\u00e8te digitale via un site web marchand et des r\u00e9seaux sociaux, \ud835\udc84’\ud835\udc86\ud835\udc94\ud835\udc95 \ud835\udc83\ud835\udc8a\ud835\udc86\ud835\udc8f ! Vous avez mis en oeuvre des outils …<\/p>\n","protected":false},"author":1,"featured_media":2337,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-2343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce-vente-en-ligne"],"yoast_head":"\nAchat d'avis clients : fausse bonne id\u00e9e - SOLAGNA AVOCAT<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/solagna-avocat.com\/index.php\/2022\/02\/06\/achat-davis-clients-bonnes-pratiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achat d'avis clients : fausse bonne id\u00e9e - SOLAGNA AVOCAT\" \/>\n<meta property=\"og:description\" content=\"Vous avez une entreprise qui existe (aussi) sur la plan\u00e8te digitale via un site web marchand et des r\u00e9seaux sociaux, \ud835\udc84’\ud835\udc86\ud835\udc94\ud835\udc95 \ud835\udc83\ud835\udc8a\ud835\udc86\ud835\udc8f ! 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